9 June, 19:00: Skinner's Brewery – refreshing a beer brand
A pasty, pint, brewery tour and the story of the Skinner's brand re-fresh
Join CIM members in Cornwall for a tour of Skinner’s brewery in Truro, enjoy a pasty and a pint whilst you learn of its recently completed major brand refresh.
Skinner's Brewery was established in 1992, and their most famous brand, Betty Stogs, was named CAMRA's best bitter. Founder Steve Skinner will tell the brands story to date, whilst over a pasty and a pint, marketing advisor Martin Williams, who oversaw the strategy development, will explain how the new approach and design came about. The evening is a chance to learn about the dynamic brewing industry from a company with a fascinating history and an exciting future and network with fellow marketers and business leaders. Ticket prices start from £15.00 including the brewery tour and refreshments, book your tickets here: https://www.cim.co.uk/eventbooking/?crid=76926
29 June, Managing your brand and communicating your message workshop
Developing a brand for your business or organisation to drive growth, is the subject of a CIM Learn Local workshop being held at Plymouth Science Park. This workshop will consider the internal requirements of a strong and effective brand and how these can be developed and managed to help grow your business. For further information visit https://www.cim.co.uk/eventbooking/?crid=74898