Leading regional airline first to serve Krispy Kreme doughnuts as part of onboard menu
Flybe, Europe’s largest regional airline, has today (July 1st 2016) announced that it has brought the iconic ‘Original Glazed’ Krispy Kreme® doughnut onboard an airline for the first time anywhere in the world.
Following a successful trial earlier this year, the freshly made doughnuts are now available on Flybe operated flights* as part of its recently relaunched onboard menu. Café Flybe offers more onboard food and beverage items than any other European airline, and Krispy Kreme is the latest exclusive addition.
To celebrate the launch, the first 10,000 doughnuts will be sold onboard in limited edition boxes designed exclusively by Krispy Kreme that are sure to become collectors’ items. The Original Glazed doughnuts will be winging their way across the many European countries that Flybe’s extensive network serves, flying the much sought after brand into destinations in Spain, France, Italy, Northern Ireland and the Netherlands that do not currently have Krispy Kreme outlets.
Over the last 78 years, Krispy Kreme has brought their much-loved doughnuts to over 1,000 stores across 27 countries, covering all corners of the world from Qatar to Canada, but until partnering with Flybe, never before to the skies!
Amy Valcik, Flybe’s Chief Sales and Marketing Officer comments: “We are thrilled to be adding Krispy Kreme doughnuts to our Café Flybe range. Krispy Kreme is a brand that has gained worldwide attention for its dedication to freshness and quality, and it is just the kind of onboard treat offering that Flybe customers have come to appreciate and expect. We had fantastic feedback from customers earlier this year during our limited onboard trial, and we are very excited to be carrying Krispy Kreme doughnuts as part of what is already the biggest and best onboard refreshment choice in European air travel.”
Simon Browning, Strategic Partnerships at Krispy Kreme UK, says: “Krispy Kreme loves to seek new opportunities and ways to bring our freshly made doughnuts to fans wherever they may be. We’re delighted about our new partnership with Flybe and think the Krispy Kreme Original Glazed doughnut is the perfect treat at 25,000 ft!
“Our doughnuts are freshly made each morning to ensure passengers are always getting that unique melt in your mouth taste. Flybe pride themselves on first class service and we are proud to have them as a retail partner for our doughnuts.”
Krispy Kreme is the latest addition to Café Flybe which also features regional specials. As we celebrate the South East of England in July, passengers can enjoy favourite summer events like Wimbledon and the Henley Royal Regatta celebrating with Pimm’s No. 1, Sussex Smoked Salmon, Cream Cheese and Cucumber Sandwiches and Corkers Duck and Hoisin Sauce Crisps, made from potatoes grown, prepared and hand-cooked on Willows Farm in Cambridgeshire.
*subject to availability