Free South West Business Big Data information pack for members
Firms in the region can finally reap the benefits of big data services to improve their overall market and customer intelligence after a company at Exeter Science Park designed a scalable and future-proof approach for local organisations.
DataWise Intelligence has been founded by Devon-based global technology expert Peter McCann, with a team set up at Exeter Science Park, to help the region’s companies achieve stronger growth through better use of data.
Managing Director Peter McCann says: “The South West has brilliant companies but we know that not enough of them are boosting their competitive edge, or expanding outside the region fast enough and improving their customer sales, acquisition, retention and profitability through proper use of big data.
“I live and work in the South West and know we have to be straight-talking and prove to businesses the very clear competitive advantages of big data that are finally real and achievable for regional companies.”
Experts from DataWise Intelligence will be talking to business leaders at VentureFest, at Sandy Park in Exeter, on Tuesday October 18. They are also now setting up a series of meetings with companies across the region.
DataWise Intelligence, whose team also includes London and US-based experts, has developed an online intelligence hub, combining and analysing data gathered from across a company’s different systems, with external data sources like the Office for National Statistics, the Census and social media, providing straightforward insight on all business areas, from finance and IT to marketing, HR and production costs analyses.
The company is already working in several sectors, with a holiday theme park, online global art gallery and a charity amongst its early clients. Tourism, professional services, manufacturing, food and drink and e-commerce are amongst sectors particularly well suited to benefiting from analytical use of improved data.
DataWise Intelligence Adviser Richard Goat added: “People need to be able to make use of data in their day-to-day business, whether it is a family run firm in a Devon market town, a large Cornish manufacturer adapting to new overseas markets or a Somerset food and drink firm developing new products.
“Too many organisations have steered clear of using big data because they think it is only for big companies with big budgets. That isn’t true now. We are specifically targeting small and medium size companies with ambitions to grow. The approach we use is bespoke but simple, future proof and easy for non-techie business people to understand and use for genuine business insight and benefit.”
In some recent discussions, we have found that ‘South West’ driving distances are often obstacles to exploring new initiatives for Senior Executives running challenging business operations. Hence, we are offering initial discussions via Skype or GoToMeetings to see what areas are the most likely to generate early big data benefits.