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Alert Technology and Crowdcube leading innovation from the South West

By October 13, 2016January 26th, 2021Member News & Updates

Two Devon-based companies, both innovators in their respective fields are coming together to prove that investment in our post-Brexit world is far from flat and that British businesses continue to lead the way in technology and fintech.


Exeter based Crowdcube is the world's first and leading investment crowdfunding platform with over 300,000 registered members and over £185 million successfully raised to date,  proving daily that people are willing to invest in innovative British businesses. In fact just last month Crowdcube successfully completed their own funding round raising over £8m in growth capital from 3,700 investors.


Alert Technology Ltd hope to soon join Crowdcube’s elite #fundedclub as they launched their own funding on the 4th October looking to raise £1m.


Based in Torbay, Alert Technology Ltd (a spin-off of The Select Group of Companies Ltd) has developed Asbestos ALERT – is believed to be the world’s first warning device that can actually distinguish between asbestos and non-asbestos fibres in real-time. Asbestos, a category 1 human carcinogen, is the biggest occupational killer in the world, responsible for approximately 100,000 deaths every year (Source WHO) – that's roughly 1 person every 5 minutes and in the UK it claims 5,000 lives a year according to the HSE, which is considerably more than traffic fatalities (Source UK HSE Website).


Many wrongly assume that because asbestos was banned in the UK in 1999 that it no longer poses a risk. Unfortunately due to the extensive use of asbestos for generations asbestos presents a massive legacy problem. Many homes, commercial and public buildings built prior to the ban may contain asbestos which when disturbed or degraded will release toxic fibres into the air. The National Union of Teachers estimates the number of UK schools containing asbestos to be 86%, based on a Freedom of Information request to local authorities. (Source: BBC News online 17 June 2015)


In the UK, Europe and Australia legislation is all moving towards greater monitoring, control and ultimately the safe removal of all asbestos which means the market is ripe for new disruptive technology such as Asbestos Alert. Lightweight, portable and affordable the Asbestos ALERT once launched, will warn users in real time if asbestos is disturbed and fibres released in to the environment, helping prevent prolonged inadvertent exposure and allowing crucial knowledge so that safety precautions can be taken.


Alert’s patented*, disruptive technology has two models ready for rapid commercialization. Alongside London based venture capitalist investors NCL who specialise in investments in pre-revenue disruptive technology primed to for commercialisation, Alert are looking to raise a total of up to £2.5m over the next two years.


Whilst Asbestos ALERT will not get rid of the asbestos problem it will provide a first line of defence to help save future lives from asbestos related diseases such as mesothelioma, asbestosis and other related cancers. Alert Technology Ltd will be exhibiting at the Contamination Expo 12 – 13th Oct (Excel, London) and SW Venturefest on 18th Oct (Sandy Park, Exeter) and holding an Investor Event in London 14th October (Contact [email protected] for more info).


ALERT aim to raise the equity investment needed to fast track Alert’s global market launch, create new jobs in the area and to begin research and development on new industry specific models. For more information on becoming an investor or on the product visit:  www.crowdcube/alert-tech or

*Patent number: GB2333835 & GB2510854

Investing involves risk and should be done only as part of a diversified portfolio. Investing equity in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution.  Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Approved as a financial promotion by Crowdcube Capital Limited which is authorised and regulated by the Financial Conduct Authority (No. 650205).