A new company at Exeter Science Park had a successful launch at the recent VentureFestSW at Sandy Park.
DataWise Intelligence has been founded by Devon-based global technology expert Peter McCann, with a team set up at Exeter Science Park to help the region’s companies achieve stronger growth through better use of data.
Following the VentureFestSW event, some 30 local SMEs have initial meetings arranged with the company, which helps local and regional firms improve how they run and grow their business through advanced online data management services.
“The South West has brilliant companies across many sectors but we know that not enough of them are boosting their competitive edge, and improving their sales and profitability, through proper use of big data,” said Peter.
“It’s not about the quantity of data, it’s the quality that counts and what you then use the data for, be that better supply chain management, customer intelligence or improving your products and services. I live and work in the South West and know we have to be straight-talking and prove to businesses the very clear competitive advantages of big data that are finally real and very achievable for regional companies.”
DataWise Intelligence is already working in several sectors, with a holiday theme park, online global art gallery and a charity amongst its early clients. Tourism, professional services, manufacturing, food and drink and e-commerce are amongst sectors particularly well suited to benefiting from analytical use of improved data.
DataWise Intelligence Adviser Richard Goat added: “People need to be able to make use of data in their day-to-day business, whether it is a professional services firm in Exeter adapting to new technology, a large Cornish manufacturer targeting new overseas markets or a Somerset food and drink firm developing new products.
“Too many organisations have steered clear of using big data because no one has been good at explaining the benefits, or has made it scalable and easy to adopt. The approach we use is affordable and easy for non-techie business people to understand and use for genuine business insight and benefit.”
For more information www.datawiseintelligence.com or 01392 343111