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An invitation to ambitious business owners

By November 17, 2016January 26th, 2021Member News & Updates

When it comes to standing out from competitors and winning new customers, it’s your brand that gives you a competitive advantage. On 30 November Alder and Alder are hosting an event for a small group of ambitious business owners and company directors, where we’ll be talking about brand building and how to create a competitive advantage. Would you like to join us?


We’ll discuss how brand can help your business to win new customers, launch new products, break into new markets or simply consolidate the success you have already achieved. If you’ve got plans for 2017, this event is a great opportunity to understand how a strong brand strategy can support your business strategy over the next 12 months.


The event lasts about an hour and a half and is an interactive session, designed to give you practical insight into building your brand. We’ll discuss the three stages of the brand building process and, because it’s a small group, there will be time to answer your questions and help you to identify which stage is most relevant to you.


We’ll be talking about:
Brand Definition
Bringing clarity to your business – especially your ideal customer and your message – is a great way to create an advantage.

Brand Design
Creating a visual identity that is distinctive and memorable helps a business communicate clearly and stand out from the competition.

Brand Delivery

If you can bring your brand to life and engage your target market, you will have a big advantage over your competitors.


You’ll leave the session with a clear understanding of where to invest in your brand so it will create a competitive advantage and drive your business success.


This event takes place at 5.30pm on Wednesday 30th November, at the Hotel du Vin in Exeter. If you would like to join us, book your place today: