Exeter-based design agency, Drive Creative Studio, is celebrating its success after receiving a Silver Award at the 2017 Drum Cream Awards in recognition of its digital creativity and flair for animation.
Held on 22 November at the Jam House, Birmingham, the glittering event is organised by The Drum (Europe’s biggest marketing website). The Cream Awards recognise and reward creativity in advertising, design and digital outside of the cities of London and Manchester. Each year sees some of the best UK agencies, in-house teams and brands compete for the highly acclaimed awards.
Drive Creative Studio has won Silver in the Digital – Moving Image (Including Animation) category, for its emotive ocean manifesto animation, ‘Together We Can Turn Tides’. The animation was produced to represent themes within a book of the same name that was published as a manifesto for change – to save the planet’s oceans.
Jeroen Van de Waal, author of Together We Can Turn Tides, commissioned Drive Creative Studio to create a series of graphic illustrations alongside an animated video in order to generate awareness about marine conservation. The emotive animation was used to explain some of the manifesto’s powerful core themes such as ocean pollution, marine habitat destruction and mammal eradication, as well as positive steps for the future.
Jeroen Van de Waal comments on the win, “We congratulate Drive Creative Studio on winning the Silver Award during the Drum Cream Awards 2017. We’re deeply impressed with how Jon and his team have connected with our mission and vision. The time span given to Drive Creative Studio was extremely short, and the importance of the artwork requested was extremely high. Within a period of a few weeks and intense collaboration, they delivered an array of artwork, posters, book pages and a master piece animation video which strongly outlines our mission and vision leaving an unforgettable impression with our viewers. Congratulations”.
Jon Price at Drive Creative Studio also comments on the win: “We’re pleased that our creativity, drive and commitment has won Silver for such a highly respected industry award. Animation and motion graphics have become an integral part of online communications, and we’re pleased to be recognised for our work in this area. There’s a special, humbling form of satisfaction in seeing work with an important, ethical, sustainable and environmental message being so widely recognised.”
The project has been shared by the Marine Conservation Society, Greenpeace and Design Week online.
To watch the shortlisted animation created by Drive Creative Studio for Together We Can Turn Tides, click the link: https://www.youtube.com/watch?v=AZ1mG-h7mJo