Mon, 05 Mar 2018
13:00pm – 17:00pm
General Data Protection Regulation (GDPR) will have an impact on the way all businesses deal with data. This doesn’t just relate to how businesses market to consumers but relates to all data that relates to individuals. The changes are significant and require businesses to develop a different relationship with the data that they use on a day to day basis.
Join Stephens Scown, South West Growth Service and Saltare to find out how you can make your data work for you after GDPR compliance.
There is a lot of confusion in the market place about what GDPR compliance means. The good news is that, from a legal point of view, GDPR compliance is relatively straight forward. However, in order to be compliant, you will need to bring together IT, HR and legal. You will also need to review your agreements with third parties with whom you share data (for example, email marketing companies, web hosting companies, payroll companies, etc.). Stephens Scown have a proven track record in helping businesses to review their interaction with data.
In addition to making sure that you comply with the legislation, GDPR provides an opportunity to create a more meaningful asset for businesses. GDPR compliance should result in you having a more powerful marketing database. Phil Husbands from Saltare, who specialises in the analysis of business intelligence will explain how to make the most of the new asset.
Katharine Bourke of South West Growth Service has an extensive background in supporting business to manage change. She will share insights on implementing the behavioural changes which will be needed in order to be ready for the new General Data Protection Regulations as well as tips in relation to managing social media and networking.
To find out more, please visit: https://origintickets.co.uk/store/?event=1274