Listening figures for Exeter-based broadcaster Radio Exe have risen dramatically in the latest independent research. The station now reaches 30,400 adults in Devon on 107.3 FM in the city and surrounding areas and across much of the county on DAB digital radio. That’s up nearly 50 per cent from the last quarter, when only the Exeter, Mid and East Devon area was measured.
Listeners are also tuning in for longer than any other commercial radio station in the area: an average of 8.4 hours a week. That compares with 7.5 hours for Heart and 7 hours for Radio 1.
Radio Exe’s managing director Paul Nero says: “We’re focusing on getting more Devon news stories on air and these figures show that it’s worked. Now the national commercial brand is closing its Exeter studios to concentrate on national programmes, we expect more listeners looking for a true Devon station will give us a try.”
Radio Exe recently invested in new studios at Marsh Barton and as well as broadcasting on FM and DAB now offers media training and podcast production.