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Stagecoach South West Celebrate Pride in Plymouth

By August 9, 2019January 26th, 2021Member News & Updates, Transport

Stagecoach South West is pledging their support for Pride in Plymouth on August 10 by sponsoring Pride’s Elmer, which will appear along the Pride in Plymouth parade route.

This sculpture has been painted by Birmingham Artist, Amrit Singh: it is a colourful celebration of diversity, which fits with the ethos of Pride, and will be unveiled to the public on July 8 2019, when the Elmer’s Big Parade Plymouth trail officially opens.

Stagecoach South West have been announced as the Presenting Partner for Elmer’s Big Parade Plymouth, which will take place in the city centre and the surrounding areas from July 8 to September 16.

The sculpture trail is inspired by the beloved children’s character Elmer the Elephant by Devon born artist and author David McKee. As a character, Elmer embraces inclusion and celebrates difference as part of the colourful patchwork of life.

Managing Director of Stagecoach South West, Bob Dennison commented; “Fairness, respect and a strong commitment to equal opportunities are central to our business, sponsoring the Pride in Plymouth Elmer perfectly represents the themes of the Pride in Plymouth Parade, as well as our values as a company.”

Co-director of Plymouth Pride, Dr Alan Butler said; “Pride in Plymouth aims to increase the visibility of LGBTQ+ people in Plymouth, it is a fantastic way to promote equality and celebrate and embrace difference. It’s great to be working with Stagecoach South West to raise awareness of Pride in Plymouth through the beautiful Pride Elmer which can be spotted on the Pride route and at the same time supporting St Luke’s Hospice Plymouth.

Throughout the summer, 40 unique elephants can be spotted along the Elmer trail, raising vital funds for St Luke’s. The charity provides support and care for people with a life-limiting illness and their loved ones across Plymouth, South West Devon and South East Cornwall.

For more information on Elmer’s Big Parade Plymouth, visit

For more information on Pride Plymouth, visit

For more information on Stagecoach buses, visit