Months of planning came to fruition for Exeter based creative marketing agency, Dirty Martini, after being handed the exciting baton that is the Exeter Festival of South West Food & Drink. In just a few short years, the once ‘one-man-band’ marketing agency has blossomed into a strong team of professionals, working hard to shout about the bustling business and event scenes that Exeter boasts.
The pairing of the Festival and Dirty Martini may seem like a natural fit to many. After years of working with local hospitality hotspots, Dirty Martini has branched out into representing a range of businesses that make up the array of industries Exeter offers. Being able to combine their natural flair for hospitality with strategic business processes, are skills that are seeing Dirty Martini taking the Festival to new ‘leafy’ heights.
Working together with Festival head honcho, Michael Caines, Dirty Martini have introduced the plant-based focus that many of the Festival exhibitors will have. This combined with the banishing of any single-use plastic from the Festival, really represents Dirty Martini’s knack at bringing their clients inline with consumer desire and demand. The favourite meat-based exhibitors will still hold fort at the festival for long-attending visitors. Yet the combination of traditional and new ideas to create something unique is the goal for Dirty Martini here; as it is with all of their clients.
Festival front-runner, Michael Caines, has commented “We are delighted to be working with Cameron and his team at Dirty Martini on this year’s Festival. We recognised that our approach to marketing the festival needed to change to reflect the modern challenges with a focus on online and digital, thus allowing us to engage with more festival-goers and promote ticket sales ahead of the years event and allow us to give some measurability back to our sponsors with regards to engagement and reach, whom without we simply couldn’t host this not for profit event”.
Cameron Hodder, Managing Director of Dirty Martini Marketing, echoed Michael’s words by stating “We’re so excited to have been selected to represent the Festival. As we’re all foodies here, and after years of working with hospitality hotspots, it’s the perfect fit! We’re excited to introduce our modern and bespoke approach to the Festival. Everything will be fresh for 2020 and we can’t wait to see the results.”
This year’s Festival takes place between Friday 8th May – Sunday 10th May, choc-full of chef demonstrations and quality food from across the region, as well as plenty of local tipples to compliment the live music throughout the afternoon and into the evenings.
Obtaining this contract marks the beginning of exciting advancements for Dirty Martini, as they have also just received a nomination for the prestigious Exeter Living Awards. In such a competitive city, staying true to their creative-led marketing approach, whilst integrating data-driven practises, is allowing them to offer marketing solutions that truly deliver the results Exeter businesses need.