Digital innovation from Heinz was delivered by one of the UK’s fastest growing e-commerce consultancies based in Exeter. Working remotely from homes across the SW, the Good Growth team were commissioned and then designed and delivered the first ever Direct to Consumer to website for the food giant in less than three weeks.
In a first for Heinz, which was founded in 1869, Heinz to Home is a direct to consumer proposition that helps get bundles of core Heinz varieties of Heinz Beanz, Spaghetti Hoops and Tomato Soup to customers who are finding it difficult to shop at this time. In partnership with Blue Light Card, the service also offers free shipping to NHS workers and emergency services.
Good Growth, who also name boohoo, Pets at Home, WHSmith and Danone on their client roster, teamed up with internal stakeholders and other agencies to respond quickly to the challenge and deliver a compelling consumer offering within three weeks with the full site designs agreed and development started within the first few days.
Commenting on the partnership with Good Growth, Jean-Philippe Nier (Head of Ecommerce, UK & Ireland) said:
“We came to Good Growth with a brief to help us create a proposition to support people struggling to get access to our brands in the current COVID-19 situation. A key element of the brief was speed and Good Growth took up the challenge and importantly keep to the strict time frame.” He continued “We worked like a start-up, aiming to launch an MVP as quickly as possible and improve our proposition every day from launch. Good Growth quickly managed to work collaboratively with other agencies and internal stakeholders involved in the project. The commitment from the Good Growth team was amazing and I hope they will now help us evolve the proposition for the future”.
Sarah Znideric, Client Services Director at Good Growth said:
“We are delighted to have been approached by Kraft Heinz to take on this challenge and ensure that the Heinz range of home favourites reach those who need them at this difficult time. The hard work by everyone involved to get this launched quickly was really rewarded when Heinz to Home received such a positive reaction from Heinz customers, especially the frontline workers who benefited from free and quick delivery. We are really looking forward to working with the Kraft Heinz team to expand the range further and build upon the early success.”
Good Growth CEO James Hammersley added:
“The innovation wasn’t just in the site itself but in how the business combined online working and rapid offline sprints at home to deliver a finished e-commerce shop in what many consider to be a record timescale. It’s a remarkable advertisement for the talent base and innovation mind-set of the SW and no-doubt one of the reasons that world leading brands such as boohoo, QVC, ITV, and the Wall Street Journal use our fast-growing non-traditional consulting business to support their online ambitions.”