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Devon technology improves driving

By January 1, 2021April 28th, 2021EXIST

but especially for anyone managing a fleet of vehicles so improved efficiency can produce major savings.

A company based in Exeter, Ashwoods Lightfoot Ltd, has developed a gadget that can help improve drivers’ habits. Developed here in Devon, Lightfoot can fit into almost any car or van to help drivers lower fuel consumption by around 15% while also reducing accidents because of a smoother and steadier driving style.  The Company has over 250 trade customers, including the likes of South West Water, Aggregate Industries, and Vospers, and has doubled the number of vehicles fitted with Lightfoot over the past year to over 10,000. They’ve recently appointed former Red Bull marketing chief Tony Harbron to help manage their growth.

While at Red Bull, Tony was responsible for the strategy and many of the marketing programmes that helped turn the brand into a huge UK success, and he then built and sold his own marketing agency in London before moving to Devon a few years ago.

Tony, who has been an advisor to the Company since last year and is also an investor in the business, will be overseeing the communications strategy as Lightfoot expands into the consumer market as well as further developing its existing core fleet market. 

“Lightfoot is the kind of innovation that, if based in Silicon Valley, I would be hearing about on tech podcasts but instead it’s all happening here in Exeter. And there are others out there with similar stories to tell. These are definitely exciting times for the city!”