Jason Williams, Business Development Director explains:
“In the first few years, we were more of a typical digital agency delivering software, websites and design, but our expertise is now focused on developing specialist software applications that can analyse and visualise data.”
As an example, one project that has developed from its close links to the University (the company started out based in the Innovation Centre on the Streatham campus) is linked to helping authors enhance their writing style and can also be used to help confirm the genuine author of a literary work.
Working with academics within the University, SeeData has incorporated forensic linguistic techniques into an online application that analyses markers of an author’s writing style and looks for consistency with previous works. Every writer has their own writing signatures – including vocabulary, punctuation, and sentence length – and texts can be analysed to assess whether they’re likely to have been written by the same author. SeeData has been able to take a process which previously took a forensic linguistic expert 5 days and reduce it to 4 seconds.
The company’s expertise in text analytics is also being used in an ongoing collaboration with the NHS to aggregate and analyse patient experience stories on a mass scale using Natural Language Processing techniques. SeeData has also developed a Quality Improvement platform for the healthcare market built around the improvement methodology widely used by healthcare organisations across the world. Its approach to clear intuitive design and integrated charting has led to the platform being rapidly adopted across the NHS and it now has trials running in Denmark, Canada, Singapore and New Zealand.
