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Westcountry Payroll unveils its new name and brand identity

Exeter based firm Westcountry Payroll is excited to announce that it will now be operating under the new trading name Astria Precision Payroll Limited. The refreshed Astria brand aligns with its objective of delivering comprehensive, reliable, and efficient payroll management services to its clients.

Westcountry Payroll was established in 1996. The business has since grown and evolved, and now manages payroll for over 300 businesses across the UK. The name Astria, meaning goddess of precision, represents the company’s high level of accuracy as well as its wider reach. 

Outsourcing the key administrative function of payroll management allows clients to focus on managing and developing their businesses. Astria’s employees are innovative and dedicated individuals and the company wanted to showcase this with vibrant colours and a fresh new look.

Director Shane Cann comments, “We listened to our team and clients and wanted a name and image which reflects Astria’s innovative and modern approach to payroll management. The new image and website put a greater emphasis on our vibrant and tailored approach to client care. It reflects our clients’ perception of who we are and the dedicated service we offer.”