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Is your website harming the planet?

You’ll know that driving a car, taking a flight or turning the heating on has an impact on the environment. But have you considered how your website affects the planet?

The earliest websites were rather dull – just pages of text with an image or two. Anything more would have taken ages to load through a dial-up internet connection (remember those?!).

But then super-fast broadband arrived, and size was no longer an issue. Most websites now have videos, hi-res images and interactive elements, even for mobile users.

And while we know that a big page can still be slower to load, we’re not hearing much discussion about the impact all this fancy design is having on carbon emissions.

One website, 16.7 million car journeys

A major British newspaper’s website has over 300 million visits a day. The pages are packed with text, images and video.

Each of these website visits releases an equivalent of 54g of carbon. This equates to around 16 billion grams of carbon per day. 

That’s the equivalent of: 

  • One car driving 140 million kms per day
  • Or one car driving around the Earth 3,500 times
  • Or 16.7 million average car journeys.

That’s a lot of carbon from a single website!

A more sustainable future

At AB Brand and Marketing Agency, we believe we have a responsibility to work with our clients to create greener, more sustainable websites. We need to question our digital decisions and challenge ourselves. Is this website, feature or piece of content worth it for our business, our customers and our environment?

We started by putting our own house in order with a new website. Our servers have run off 100% renewable energy for years. But we had never considered the environmental impact of a website during the design phase. This all changed with our new website.

We built ab-uk.com using our own in-house WordPress setup. Designed to be as efficient as possible, it only loads modules and resources that are required by the website – and nothing else. This saves data and reduces page loading time. 

We considered all the images and videos for the website to ensure they added to the user experience. Then we optimised them and converted static images to the new WebP format to reduce their size.

We’re really proud that our new website scores very highly on its environmental credentials.

Building low carbon websites can be a balancing act between design and optimisation but we’ve shown we can deliver on both fronts.

You can find out more details about this project on the AB blog.

If you’d like to have a chat about how to make your website more environmentally friendly, simply get in touch with AB today.