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Branding for all the senses

When people think about a brand, they often just think about its logo or visual identity, but a brand is so much more than that.  It’s made up of many tangible and intangible elements which can impact a person’s buying behaviour. Client Services Director and branding specialist Gemma Boss from marketing agency Chalk & Ward, explores how brands should be thinking (way!) beyond the logo. Read their sense-by-sense guide to sensory branding here: Branding for all the senses | Chalk & Ward Marketing (